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An Underused, Full Proof Way to Sell More in Less Time that’s FREE
[photo courtesy of monamigreetings] Even if you compose the most concise copywriting to ever grace a page, the most persuasive words aren’t always written by you. There’s an ingredient you can add to...
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15 Punchy Copywriting Tips
“They were easier to read than ignore” – Victor Schwab It’s often said that copywriting can’t be too long, just too boring. And sales writing is often only tolerated at the best of times. So if your...
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Persuasive Writing eBook Released – The Art of Using Words to Convince,...
Three months and several rewrites later, my eBook on persuasive writing has finally been released. It comprises of all the posts from my recent persuasive writing series, and a couple more to fill in...
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The Copywriter’s Crucible Puts Clichéd Copywriting on Trial
Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency....
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Should B2B copywriters use long form sales letters on corporate websites?
Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing...
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Can You Sell Without Selling?
The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same...
View ArticleShortcut to Writing Winning Sales Letters
Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter): Copy and paste the sales letter into Google Docs (or Word, or whatever). Then in...
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